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How To Find Out If Your Customers Are Happy

Monday August 12, 2013

We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are satisfied? The best way to find out whether your customers are satisfied is to ask them.

When you conduct a customer satisfaction survey, what you ask the customers is important. How, when, and how often you ask these questions are also important. However, the most important thing about conducting a customer satisfaction survey is what you do with their answers.

How You Ask IF YOUR Customers Are Happy!

There are many ways to ask your customers whether or not they are satisfied with your company, your products, and the service they received. Selecting a proper medium can seriously impact the results of your customer surveys, so you have to give it some thought. Here are some possibilities:

•    Mobile smart phone surveys using application software
•    Internet page
•    e-mail
•    regular mail
•    newsletter
•    interviews

Also decide if you want to accompany the customer survey with an accompanying letter, or something like that. Be creative but don’t forget that each method has its price tag, which must be assessed with the probable benefits of receiving the feedback.

Requesting feedback does not need to sprung on your customers. For example, if you are using web-based on smart phone application survey tools you can alert your clients in advance
•    Advertise your survey link or unique survey short code on social media so your followers and network know you value their feedback.
•    Email them a customer satisfaction survey – Be careful to not violate Spam laws
•    Email them an invitation to take a customer satisfaction survey in connection with an event perhaps

So how do you know what’s important to customers? How do you know what really matters to them? More importantly, how do you know which things to focus your limited resources on first in order to have the biggest impact on improving customer satisfaction? You ask….! And you keep on asking!

What methods do you find work best for your business? Share your stories with us. If you are looking for a new way to gather feedback at the ‘Point of Experience‘, please register for a free SurveyMe basic account

Tags: Business, CEM, Customer, Customer Satisfaction, Customer Service, CXM, Market Research, Marketing, Mobile Survey, technology,

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