How Your Customer's Feedback Makes Others Buy From You
October 8, 2014
Understanding the power of customer feedback becomes easier once you understand that people buy from you because what you provide fulfils whatever compelling need they have at the time. That need may be pain, fear, or pleasure - but usually it is pain. The human brain is hardwired to avoid pain 100 times more than it is to seek pleasure as a compelling need– it’s just the way we are programmed.