Point of Experience
How To Pitch A Question In A Feedback Survey
March 31, 2014
Getting feedback via customer surveys can uncover valuable critical and objective information to help you make important business and marketing decisions. But writing bad survey questions can skew or spoil the results before you begin. Follow these simple tips to optimise your questionnaire.
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Recruit An Army Of Mystery Shoppers Without the Costs
March 20, 2014
Mystery shoppers have been used since the 1940's; their job is to pose as normal customers and then report about their experiences. Hiring mystery shoppers can give you real insight into exactly what your customers experience when they shop at your store.