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Should I run a customer survey, surely its not important?

June 2, 2014

The old management adage – “You can't manage what you don't measure” is as relevant today as it ever was. Unless you measure something you don't know if it is getting better or worse. You can't manage for improvement if you don't measure to see what is getting better and what isn't.

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SurveyMe #1million Competition

May 2, 2014

If you could reach 1 million customers how would you reward them for their feedback?

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What type of Survey should I run?

April 28, 2014

Most customer engagement programs are reactive, campaign driven exercises that are usually a reaction to one or more of the following factors. 1. A loss of customers 2. Forward planning issues 3. A perceived drop in service quality 4. A lack of sales

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How To Pitch A Question In A Feedback Survey

March 31, 2014

Getting feedback via customer surveys can uncover valuable critical and objective information to help you make important business and marketing decisions. But writing bad survey questions can skew or spoil the results before you begin. Follow these simple tips to optimise your questionnaire.

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Recruit An Army Of Mystery Shoppers Without the Costs

March 20, 2014

Mystery shoppers have been used since the 1940's; their job is to pose as normal customers and then report about their experiences. Hiring mystery shoppers can give you real insight into exactly what your customers experience when they shop at your store.

Story of how @peacecentre have helped with those that have been traumatized: hubs.ly/H07Bb0j0 #manchestertwitter.com/i/web/status/8…

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Solidarity for all those fighting cancer

February 3, 2014

Cancer is one of those things that you think ‘it will never happen to me’ and if it doesn’t you thank your lucky stars! Over the last few years we have unfortunately been touch by this unlucky hand through family members , friends and loved ones. For those around victims of cancer you find yourself in a position where there is very little you can do to help other than be there to support. We wish there was more we could do.

Did you know?

An average 83% response rate by using mobile devices at ‘Point of Experience’

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How mobile has changed the customer feedback process forever

January 24, 2014

An event management client of ours recently shared some interesting insight. Their event had over 100 exhibitors and 4,500 visitors over two days. After the event they admitted that they had been very sceptical about using a mobile app to get live feedback...