A major sports stadium in the UK had an unrealized potential problem. They knew exactly where a revenue source could be expanded but was not sure how to go about it.
The stadium knew about 7,000 of spectators order drinks from bars and that most of these drinks were bought around kick-off, half-time and meal time.
The stadium realized most customers would leave through the lounges and search out a bar or restaurant in the local city. Through research, the potential income was £7 for each person for each person who remained in the lounge post-match, which means potential income of about £40,000 a match
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