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CASE STUDIES

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SPORTS STADIUM

United Kingdom
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£70,000 revenue increase.

Were able to increase their revenue by £70,000 per match
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40% reward redemption rate

Had about a 40% reward redemption rate to their in-stadium bar

Challenges and Goals

A major sports stadium in the UK had an unrealized potential problem. They knew exactly where a revenue source could be expanded but was not sure how to go about it.

The stadium knew about 7,000 of spectators order drinks from bars and that most of these drinks were bought around kick-off, half-time and meal time.

The stadium realized most customers would leave through the lounges and search out a bar or restaurant in the local city. Through research, the potential income was £7 for each person for each person who remained in the lounge post-match, which means potential income of about £40,000 a match

Step-by-Step Process

The stadium partnered with SurveyMe to offer a buy one get one free deal on drinks after the game.
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40% of the game attendees took advantage of the special drink offer.
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The stadium partnered with a drink company to give out the drink for free, costing the stadium essentially nothing.
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The offer increased the time customers spent in the lounge post game by 60 minutes, which increased the per match revenue by £70,000.
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The stadium partnered with SurveyMe to offer a buy-one-get-one-free deal on drinks after the game.

40% of the game attendees took advantage of the special drink offer.

The stadium partnered with a drink company to give out the drink for free, costing the stadium essentially nothing.

The offer increased the time customers spent in the lounge post game by 60 minutes, which increased the per match revenue by £70,000.

Conclusion

This is just an example showcasing the results at one location. The application of surveys can benefit many industries who should rely on customer feedback to sustain, improve, and innovate their business. We know there are many survey apps and platforms available, but SurveyMe stands out by giving real-time feedback with higher and more accurate response rates. All of this is offered so that you can truly address current or potential issues and—more importantly—pinpoint the opportunities for your business to grow.

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